Archive for May, 2011

Mobile Marketing. What its all about…

May 27, 2011

Mobile marketing is a highly interactive and personalized medium – and represents a huge opportunity for marketers.

Integrating mobile technology into marketing campaigns allows customers to take advantage of special offers, cash in coupons, receive event alerts, obtain relevant information – and provides advertisers a powerful and immediate impact.

If you’re contemplating whether or not to use mobile advertising in your marketing campaigns, here are a few of the major advantages that should be weighed in your decision making…

Anytime, Anywhere: As mobile phones are capable of receiving information anytime, anywhere it makes it easier for marketers to establish and strengthen a relationship with their customers.

High Penetration: The number of mobile users is almost 5 times higher than that of Internet users. This provides advertisers a much larger, and in many cases, a virtually untapped audience.

Target Specific: The opt-in nature of mobile marketing makes campaigns more effective and target specific than any other advertising form.

Capitalization of the Moment: Mobile communication can be adapted and modified to what your customers could be doing at that specific place. For instance, the odds are high that your offer may reach your customers while actively shopping, thus working to leverage their buying decisions.

Response Driven: Mobile ads are generally interactive and primed to bring about a response from even on-the-go customers.

Article Source:

Mobile Advertising: Click here to learn more…


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