Archive for June, 2000

The Biggest So-Called Secret of Internet Marketing

June 10, 2000

Internet marketing secrets… They may not be as elusive as we think it is.

As an internet opportunity and marketing enthusiast, I am asked a certain question all the time. In fact, I used to be the one asking it! 🙂 It’s one of those things that you learn the truth about along the way when you refuse to give up the dream of becoming financially free on the internet.

The question? “Out of everything that’s available online, what is the BEST advertising method to use?”

I used to search for it. I bought ebooks, I bought into systems, I download free reports, I experimented. What in the heck could I do or use that would take care of my marketing for me and work all the time no matter what?

In my search, I found that there’s a constant and steady supply of more ebooks and videos to fill the need of those continuing to look for the secret of internet marketing success.

You know, every few weeks a new technique or system pops up and all the gurus band together to tell you how much you need it and why you simply MUST have it and that you’re missing out if you don’t get it NOW. Their hypnotic sales pages convince you that their way is the newest, the best, and the only real way to market and make money online. And the price tag is usually $47 – $197, sometimes even up to $999.

Those that I tried did produce some return, but not the type of return I expected based on the sales message I received convincing me to buy into it. And certainly not enough to sustain job-free living.

So here’s the real secret to internet marketing success. It doesn’t even require a drum roll. It’s rather boring, and I’ll bet it’s the last thing you really want to hear.

“It all works.”

But here’s the kicker. Where the power and results come from is how you put it all together and work in rhythm consistently with it!

The more places on or offline you can put your name, your face, your message and your link, the more interest you will create, the more small streams of traffic you will attract, the more prospects will hop onto your list, the more sales you will make, and the more stable your internet business life becomes.

How to start?

Choose a strategy, learn it, apply it, and only add another technique to your list of of daily marketing chores when you’ve mastered the habit of performing that strategy consistently. Then repeat. Over and over.

Just as a lot of little steps add up to a whole mile, a lot of little techniques add up to increased internet marketing, business and sales success.

Imagine what will happen to your business when you add a strategy or two to your internet marketing mix every week for the next 52 weeks…


Internet Marketing for Online Business

June 9, 2000

Internet marketing for your online business can be confusing, especially if you are not familiar with all of the different aspects of website marketing. This is why it can sometimes be hard to determine exactly which marketing method to use.

Many business owners are afraid to choose a marketing strategy because they fear it will not pay off. Others don’t care and are willing to try virtually anything. No matter which category you fall into, you will have to eventually make a choice. Every online business needs to advertise in some way if they want to compete. At some point, you will have to take a chance. It is only after you have developed and implemented a website marketing strategy that you will truly be able to determine whether or not it was a success.

Though there are many different website marketing techniques, there is really only one way to judge the success of your online campaign. Follow-up. If you never follow-up on your marketing decisions, it will be impossible for you to determine whether or not you should continue with a specific website marketing strategy.

See, a website marketing campaign is just like any other marketing campaign. Once it is over, the results need to be analyzed and measured. Follow-up is especially important when it comes to Internet marketing for online business, because there are so many methods of advertising. By tracking your results, you can determine which methods of website marketing were effective and which methods were not. You can then adjust your methods accordingly.

If you have never tracked your website traffic or the results of a website marketing campaign, it may be hard to determine where to start. However, you shouldn’t become frustrated and give up too soon. Results tracking is very important if you want to make sure you’re not throwing your advertising money out the window.

The easiest way to track your site visitors is by viewing your website’s logs. These logs are a record of your site visitors and can help you determine where the traffic on your website came from. By viewing these logs, you will know whether or not the visitors were a direct result of the website marketing campaign.

Just about every web hosting company provides this service to their customers. If your web host does not allow you access to these logs or if they will not send you weblog reports, you may want to consider switching web hosts.

If switching hosts is not a viable option, you can also purchase one of many software programs that are specifically designed to help you track and analyze your website marketing efforts.

Results tracking is an essential part of Internet marketing for online business. Without it, you will have a very hard time figuring out exactly how effective your website marketing campaign is. You would never know how a website visitor found your site and you would never know which advertising strategies were failures.

Effective Internet marketing for online business brings traffic to your website and then converts that traffic into paying customers. When you can accomplish this conversion on a regular basis, you will know that your website marketing strategy is truly a success.

Comprehensive Internet marketing for online business is more than just launching a campaign. You must also take an active role in market research, strategy development, campaign design, risk management, and quality control. Then, by carefully monitoring and measuring the results of your website marketing efforts, you can ensure that all of your hard work is not in vain.

Drive Traffic Or Die

June 5, 2000

Want your internet marketing business to thrive? Have you mastered the basic marketing principles it takes to make sure you get customers to your website?

There are more websites on the Internet than you can count. What are you going to do to make sure that your website get the visibility and exposure it needs to survive and thrive? It doesn’t matter how great your website is, if no one ever sees it, it might as well not exist.

What Does It Mean To Drive Traffic?

To drive traffic means simply this, get as many people as you can to your website.

What Can You Do To Make Sure That You Get Online Traffic?

There are a number of ways to get people to your internet store or business. Here are just a few:

1. Pay-per-click advertising: You pay every time someone clicks on your ad.

2. Article marketing: You provide free information by way of an article at no obligation to your prospective customer.

3. Offline advertising: People advertising online often forget to, or discount the significance of doing some type of offline advertising or marketing. You need to make sure that the more exposure you can give to your online business wherever you go, the more potential profit you make. The goal of your offline efforts should be to reinforce your online marketing message AND to potentially entice people to visit your website.

Why build a website and keep it a secret? Don’t confuse the Internet with magic. The Internet was created and is maintained by scientists. No need to be one

If you are already into Internet Marketing or want to someday be, I strongly suggest that you study marketing, in general. Marketing is the key to your success. The methods and mediums of marketing online and offline may be different, but the principles are the same. Master the principles of marketing and you will understand how to use the methods and mediums.

you act like more of a chauffeur or shuttle bus. You pick your prospective customers up at designated “stops” and take them to your place of business.

A successful marketing plan will encompass several methods and tools. Whatever your plan, and you must have a plan, remember that if you master basic marketing principles, you will have no problem using those principles to drive traffic to your website.

How To Become An Internet Marketing Specialist

June 5, 2000

If you are a marketing professional looking to move away from your current job I can give you some help here? Please come a little closer. Honestly now, do you love the marketing industry, but are tired of office politics and petty squabbles? Do you wish that there was a way to take all of your skills and funnel them into a home based business all your own? If this sounds like you, you are in luck.

There are many people in your shoes that have turned their love of marketing into a very successful home based business. Without a little bit of skill, but with lots of determination, you may be able to take your years of experience and parlay them into a great work from home marketing job.

Starting a home based internet marketing business is not for everyone; but if you have a love for marketing, a burning desire to write your own ticket in life, and the desire to run your own company, this opportunity may be for you.

Obviously, if you want to start your own home based internet marketing business it would help if you have some background experience in the industry to fall back on. This is always helpful because it will cut back on your start up time, and will also allow you to offer a higher level of service to potential clients. Being able to tell clients that you have 15 years of marketing experience will go a long way in securing you a lot of work.

It helps a lot but is not totally necessary if you feel the fire of independence burning in your belly. Feeling good and enthusiastic about your business will help you rise above the experience demand to a large extent.

The great thing about starting an internet marketing business is that you should have no problem getting your name in front of potential customers; after all, you are an internet marketing specialist! You will want and need to set up a webpage where you outline what your company does, as well as your past experience. By doing this clients will be able to visit you on the web, and make a quick decision on your abilities.

Many people are not sure of what the internet marketing industry consists of. When you are running an internet marketing business, you are going to be showing your customers how to increase web traffic, etc. This is hard for some people because they are used to more traditional means of marketing such as direct mail, etc. However, today is a new internet day that no one can stop from happening. Even though you can offer these services, your main goal will be to convey yourself as an internet marketing specialist.

Starting a home based internet marketing business is not for everyone. Most of the time, the people that are most successful in this field have some sort of past experience. But if you don’t have experience, and you are still interested, you can still give it a go. There is nothing wrong with researching the industry, and trying to learn as much as possible as you go along.

Home internet marketing businesses have become very popular. If you are looking for a way to become more independent, you may want to consider this option. Many thousands of men and women have laid down their lives over the last 230 years so you can have this option so there just might be something worthwhile in it for you if others care to give so much to make this opportunity available to you.

Focus Factor – The Key To Internet Marketing Success

June 5, 2000

I want you to stand up, spin in a circle for a full minute, then try to sit back down and type out your full name.

Can’t do it? I’m insane you say?

The sad fact is, many new marketers start out going in circles, which makes it impossible to focus on even the most routine of tasks.

To become successful online you must use the “focus factor”.

Have you ever felt like you’ve gotten in way over your head when you are trying to lay out your marketing plan? When you first embark on an Internet marketing venture, it’s perfectly normal to be overwhelmed. There is so much to learn, so many different things you can do to market a business online, and so many “experts” that claim they’ve got the “secret” to making money online. It can really be mind boggling at times.

So, what’s the secret to Internet marketing and making money online?

Come a little closer and maybe I’ll tell you…. closer…

Do you really think I am going to reveal where you can buy some magic pill that will make you rich? This isn’t the Matrix and I doubt you are “the one”.

Let’s be honest, the secret is that there is NO secret.

What there is plenty of though, is information overload. There are tons of strategies for various types of Internet marketing techniques and what works great for one business, might not work at all for another.

So, rather than trying to “master the art” of Internet marketing, it is best to get a quick overview of several Internet marketing techniques. Then decide which one (or two) you feel are right for your business. Then you must research the basics of each technique before you attempt to implement it.

Keep in mind that your Internet marketing plan doesn’t have to be extensive and it doesn’t have to be set in stone from day one. You must review your stats to see what is working and what isn’t. Then adapt and modify your Internet marketing campaign as you go along to strengthen it and make it more effective.

If you find a specific strategy that is working well for your business, don’t be too hasty to move on to another idea until you have exhausted all of the profit potential from your original strategy.

Sadly, too many marketers make this mistake, and it is costing them thousands of dollars each and every month.

Rather than focusing on a variety of Internet marketing techniques all at once, you’ll find it is much more effective to pursue Internet marketing options one at a time. After perfecting one strategy, you can then move on to the next. By maxing out the potential from each strategy, you will soon discover that your profits are reaching new highs month after month.

Reverse Marketing a Hidden Gem?

June 5, 2000

Reverse marketing sounds like something complicated, one of those inexplicable concepts of internet marketing that are vague, and difficult to grasp at times. Reverse marketing is one of the more controversial of the marketing techniques out there in the internet marketing world. While some marketers swear by it, others feel exactly the opposite, dubbing reverse marketing as nothing more than another failed marketing ploy.

In all actuality, reverse marketing is a hidden gem; if you don’t know how to carry it out effectively it may be rather difficult for you to benefit from it but if you play your cards right chances are that you will be able to reap more benefits from this marketing ploy than you ever thought possible.

At this point, you are probably wondering, ‘what exactly is reverse marketing?’ While it can seem complicated, it is rather simple. It is a marketing strategy that is based on the principle of the law of attraction. It has to do with having customers look for you, instead of you looking for the customers. It seems that a great deal of marketing has to do with seeking out customers to give you business, so imagine what it would be like if customers came to you instead. This is what reverse marketing is all about, and why it has the potential to be such a hot commodity.

The most common method of reverse marketing is probably something that you have seen a lot of. If you sell gardening supplies on your website and you have a website that sells all of the different types of supplies, gloves, gardening seeds and other things on that site you want customers to be able to find your site so that they can place orders for your items that fit their needs. An example of reverse marketing in this instance would be to have something else on there like a ‘free bonus’ of sorts, like an e-zine or an e-book all about how to grow the best garden from home. When customers are looking for gardening supplies on Google, they will find your site eventually (if they do the right searching). They will read your e-book or e-zine and come to you for business because you have provided them with such a useful ‘bonus’ incentive.

Reverse marketing is not about fluff; it is not about having something on there just to get the customers to your site. It is about providing them with a useful product or service so that they can have some respect for you and your business and may even (hopefully) look up to you as an expert in that field. That is the best way to attract a good, solid customer base of people who believe in you and what you have to offer without having to be convinced.

Unfortunately, reverse marketing has been written off by many internet marketers as something that has no worth or value these days. After the principle of the law of attraction first hit the internet waves, people were swearing by this principle but that has left reverse marketing as a hidden gem for people like yourself to be able to reap the benefits. Those who dispute the validity of reverse marketing will just have to find other ways of finding customers, while you sit back and watch your customers come to you.

Internet Marketing: Getting Started

June 5, 2000

The phrase “internet marketing” is one that is quite broad to say the least. The fact of the matter is that internet marketing may mean one thing to you, but to another it could paint a different picture entirely. But although you may see this as a problem, it is actually a good thing. This means that internet marketing is a vast industry that can be tackled in a number of different ways.

If you want to get started with internet marketing you will need to learn a bit more about this industry. First off, why do you need internet marketing skills? The main reason for this is if you own a website. When you have a website you will want to drive traffic to it. And of course, internet marketing is the best way that this can be done.

When it comes to getting started with internet marketing, you should gather as much information as possible. This is a popular topic, and for this reason you should not have any problems finding plenty of information both on and offline. Just make sure that when you are searching for internet marketing information that you are getting it from people who are knowledgeable.

If internet marketing is a bit out of your realm, your next best bet is to get in touch with a firm that specializes in this. There are many companies that will work on your behalf to make sure that your internet marketing campaign is a success. Sure, you will have to pay for this service, but in the end you will more than make your money back.

As you can imagine, getting started with internet marketing is only the tip of the iceberg. After you have decided that you need to form a marketing campaign, you will then need to look into all of your options. As mentioned above, internet marketing is a large field and you can do many things to make this work to your advantage.

Overall, to learn about internet marketing you will want to do your own research and also consider hiring a firm to work on your behalf.

Internet Marketing – What Methods are the Most Effective?

June 5, 2000

Since the popularity explosion of the world wide web, internet marketing has become extremely popular. Internet marketing has become increasingly important, since now businesses and marketers can reach people all over the world. Instead of only reaching out to your own community, internet marketing allows you to have the entire world as your customer base. This field is very competitive and marketers are always trying to find the best methods of internet marketing. There are a variety of different approaches out there; however, not all online marketing methods are as effective as others.

Search Engine Optimization
One of the most well known approaches to internet marketing is search engine optimization. This approach deals with changing and designing your website in ways that will make it rank better on the search engines. This can be done in a variety of ways, such as adding key rich content to your site and getting more incoming links to your site. Some marketers find that this is not the best marketing choice, since there are only ten spots on the first page when people do a keyword space and it is difficult to get and keep your site in the top ten.

Email Marketing
Another internet marketing approach is email marketing. Some people have found this method to be quite effective; however, some people have abused email marketing to the point that many people will delete any email that even looks like spam. Yes, email marketing has a presence in the internet marketing world, but it is not the powerhouse that it used to be.

Pay Per Click
Pay per click marketing has been found to be one of the most effective approaches to internet marketing. This type of marketing allows you to actually have your ad appear right on a search engine of your choice and will come up when specific keywords are searched for. One of the best things about this marketing approach is that you only pay when your link is clicked on. You can choose your own text for the ad, and you only pay when the ad is affective and clicked on.

Pop Up Ads
Pop up ads are another type of internet marketing, but it is important to note that more and more marketers are phasing this type of marketing out. Why, you ask? Well, mainly because pop up ads are so annoying to people using the internet. Most people will not even bother to read a popup, and many people actually have software that will block pop ups, which contributes to the ineffectiveness of this type of marketing.

Website Banners
Website banners are a type of internet marketing that allow you to purchase ad space on other websites where you can place your own advertising banners. These help you bring in customers from other websites; however, it is important that you use them on sites that are somewhat related to what you are trying to market. In some cases, with the right placement, these banners can be excellent for internet marketers, but they may not be the very best marketing option out there.

How To Cure The Internet Marketing Blues

June 5, 2000

Does the thought of marketing online intimidate you and make you cringe?

If so, rest assured you’re not alone in the hysteria. I’ve met many business people who are well-educated and extremely experienced in marketing who second guess their ability to effectively market their business on the Internet. Honestly, Internet marketing is a whole new ballgame. Moving from traditional marketing to online marketing is a lot like going through rehabilitation and learning to walk again.

There are new challenges, new strategies and a whole new marketing perspective to be adopted. There are so many marketing techniques, too many to count really, and there is loads of advice on the net about Internet marketing. It’s perfectly normal to feel overwhelmed and anxious. So, the first step to overcoming your anxiety is to realize that it is extremely overwhelming and you are not the only one that thinks so.

While it is good to educate yourself about a variety of online marketing techniques, knowing too much when you first start out can really make you lose your focus. To be successful online, I suggest reviewing a number of techniques to see what they are all about, and choosing one at a time to focus on. When you get too many irons in the fire, you will spin your wheels and accomplish nothing. However, if you choose a certain technique, outline your strategy and perfect it, it is more likely that you will see the results you desire.

One successful marketing campaign will give you the confidence to pursue other endeavors with passion and before you know it, you will become a skilled Internet marketer. You will be able to employ various marketing techniques seemingly all at once. You will know what works for your business and what wastes your time.

Whatever you do, don’t get caught up in the craziness of trying to learn and use a wide variety of Internet marketing techniques all at once. Spreading yourself too thin will not only burn you out, it will cause you to lose confidence in yourself, your marketing skill, and even your dreams.

Online marketing is a business pursuit in which you can make money – a lot of it. But, in order to do that, you simply have to take baby steps. It isn’t something you can dive right into and become a pro overnight. Take a deep breath, renew your energy, overview the techniques you have found, choose a strategy and pursue it with perseverance. You’ll do just fine.

The Benefits of Internet Marketing

June 5, 2000

Internet marketing is exactly what it says, marketing that is done over the internet. Internet marketing and website promotion have many benefits, the principal one being that anything that is published on the internet has the whole world as a potential audience. It is also a relatively cheap way of driving traffic to your website and gaining more sales and boosting your income.

There are several different types of internet marketing that you can use and one of the most popular is by having a lot of content on your website that is SEO rich. SEO stands for search engine optimisation and it is a method of using keywords in your text so that it is highly ranked when someone puts them into a search engine.

Internet marketing and the relevance of SEO

If you have any product or service that you are selling, you need to let people know about it. There is no point in having a website that has no one visiting it, so you need a way to get people there. This is where search engine optimisation (SEO) becomes so useful to you.

When a person decides to search on the internet for anything they will type what they are looking for into a search engine. They will then usually click into a website that is within the first 3 pages of rankings. This is because a person assumes the higher the Google ranking (if that is the search engine they are using), the more relevant to their search the website will be.

A good ranking is usually down to good SEO. You can check that your website has good SEO and keyword density by using SEO tools to measure the percentage of times your keywords occur during the text. A good keyword percentage is 2-3% in order for a search engine to rank your website highly.

The rise of Internet Marketing

Internet marketing is growing daily and more and more people are using the internet as their first source for information. This is something that any business should realise and make the most of by looking at ways to improve their internet marketing.

256m people visited a search engine in December 2006, this represents 81% of global internet users. [Source: Nielsen/NetRatings, March 2007]

In addition to the clever use of SEO, one way links within articles are another great way of increasing your traffic. This is done by submitting articles related to your product or service and having a link that directly sends the reader to your website. If you want to get your business noticed then use internet marketing and see how it can improve your sales.

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